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Android OS

Samsung’s bundles are great incentives for buyers — so why isn’t Apple doing it? – Android Authority

Ryan Haines / Android Authority

When faced with a dizzying array of smartphone options, consumers simplify their search by naturally looking for the best deal. When my wife bought a new Galaxy S21 FE 5G yesterday on the German Samsung website, she was persuaded to ditch her original choice of a Google Pixel 6 after Samsung dangled a free pair of Galaxy Buds 2 and a Galaxy Fit 2 to persuade her to click that Buy button. The whole package for a cool 729 Euros and sales tax.

Related: Galaxy S21 FE review

This is definitely a win for the Samsung sales and marketing team then — one loyal customer signed up. But it begs the question of why Apple is not doing the same for its products. Would offering freebies to persuade people to buy an iPhone boost sales? Or would Apple consider it to be damaging to its brand? There are arguments to be made for both sides.

Samsung’s bundles are one of the reasons why the company is doing so well. Everyone loves a freebie, especially something as cool as a pair of earbuds.

Samsung’s bundles are one of the reasons why the company is doing so well. Everyone loves a freebie, especially something as cool as a pair of earbuds. To get a fitness tracker thrown in is the icing on the cake. That sort of thing starts viral social media advertising that money simply can’t buy. Giving these things away doesn’t affect Samsung’s profit margins too much if it focuses on the long-term bigger picture of cementing lifelong customer loyalty. It might even persuade Apple users to make the switch to Android if they can see they’re getting an extra couple of gadgets for their money.

Nice freebies trump the camera

Jimmy Westenberg / Android Authority

My wife was originally attracted to the Pixel 6’s camera. Indeed, our colleague Jimmy Westenberg called the Pixel 6 camera “versatile” and “upgraded.” My wife takes a lot of photos on a daily basis, so much so that she now has over 3,000 pictures of our dog alone. So the camera was definitely a factor, and she was getting ready to buy the Pixel as …….

Source: https://www.androidauthority.com/samsung-bundles-why-isnt-apple-3166906/

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